Marketers based around Nottinghamshire, Leicestershire, Derbyshire, Northamptonshire will be interested in an event hosted by the Chartered Institute of Marketing next week. The event will focus on Digital Branding. Alexia Leachman, Personal Brand Coach and owner of Blossoming Brands, will be the speaker and highlight the importance of brand’s digital presence. With digital marketing evolving and its popularity increasing at a fast pace, it is important for marketers to understand how to present their brand’s in an authentic and consistent manner.
Marketers should go away from the digital presence networking event with an understanding of what your own personal brand is, why it matters to present a clear personal brand, how this can be translated into the digital space, online tools and networks that can help and how to use the online space effectively. This will not only benefit those who are relatively new to digital branding but also those who already have a digital strategy in place and wish to develop their existing one. Digital marketing is taking on new levels and major consumer brands are keen to stay abreast of new and developing technologies, namely social media and mobile marketing, to connect with their consumers. Their digital brand is at the heart of this and should remain the foundation to any marketing strategy. The -˜Digital Presence’ event is taking place on Monday 21st February at the Canal House and Bar Restaurant in Nottingham. http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=37300 For more information on digital marketing jobs in the Eastern Region http://www.brandrecruitment.co.uk/jobs/show/7/Online-Marketing-Jobs
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