Diversified businesses for many household appliances, is a “Besieged City”-style awkward proposition: people want to come inside, outside, people who want to go. Between entering and exitingPackage How many mouths hope and bitterness. Diversification in the end, OK? For the appliance business, the answer is obviously not unique. Then
Haier From a refrigerator factory and gradually developed into a global appliance brand, is the decisive implementation of related diversification results. Appliance giant in recent yearsOaks Diversification in the automotive expansion project has paid more than 4,000 million in fees. This, I believe that diversity for the appliance businesses, should be an effective way to grow, but not the only way. Enterprises according to their own strength and industry, and make timely adjustments to judge accurately.Surging torrent Diversified nature of business is not a domestic appliance. Panasonic,Sony , Samsung , LG Japan and South Korea represented businesses and toSiemens , Whirlpool, represented by U.S. and European companies, are achieved through the implementation of a wide range of development and growth, and then scale according to the existing strength of the re-establishment of new mainstream core business and grow as a cross-appliance giant.With so many example, many domestic appliances business naturally to the development of diversity as a business to a certain level, the only way to break through the bottleneck. Haier,TCL , Chang , Hisense , Kelon , Little Swan, Midea, new subjects such as domestic famous enterprises, rush of water associated with diversification test, and is becoming the trend.TCL became the first six TV Brand One, it bought the Thomson old household electrical appliance enterprises such as the European TV business, quickly transform into global TV giant. TCL has not been reluctant in the TV business, but has formed in China with its strong brand pull positive correlation to the field of appliance expansion, the Group’s overall performance and scale have played a great short-term boost.To meter fortune Ningbo Samsung Group has accumulated rich through their own trade financing and strength, then quickly became famous in the OaksAir conditioning , Relying on good money chain and market space, the ED also carMobile , Real estate , Hospital And other areas of attack, and even the name of the Samsung Group have Yinaokesi fame rose and made changes.There are indications that growth in household appliances in the process of enterprise development, diversity does play a role in promoting good, make our country in multinational home appliance giant financial, technical, and management of multiple pressures, through the strong diversification benefits under the Support scale to achieve a rapid breakthrough.Not a panacea Domestic diversification has been hard to find not yet implemented the expansion of household electrical appliance enterprises. However, for many household appliances enterprises, diversification is not a panacea. Haier, for example, Haier began many years ago diversification strategy, and one after another into theMedicine , Health Products , Food, television, Computer , Mobile phones, software,Logistics And Financial More than 10 fields. InZhang It seems more than just an appliance Haier Empire, should include many products and fields. While maintaining all of this is to create a brand strategy wholeheartedly Zhang. For Haier, the diversity is still in the stage of trial and error, Haier will pay more time and energy to try new challenges.TCL mobile phones and computers of last year’s huge losses and other categories, have to sell the international electrical and building technology and other non-core business chain, through the main business in exchange for funds to support greater development. Meanwhile, TCL continued to develop natural home appliances chain in order toHome appliance chain To break through to the downstream channel expansion. Oaks in the automotive industry, Waterloo and CityStory Natural disdain to go into details.To lead a “three banks”Above, the diversification of major household electrical appliance enterprises can be divided into three types: first, the development of the early diversification of the association represented by Haier, expanding from refrigerators to white goods, from white to black expansion finally implemented in black, white, small home appliances the full expansion of a number of areas; Second, Oaks, represented by non-related diversification, its main industry is the power meter, respectively, followed by home appliances, hospitals, car , mobile phones and other various areas of expansion; Third, Hisense, Changhong, represented by the expansion of 3C integration The e-commerce company in China offers quality products such as China commercial grade inflatable water slides , bounce around water slide Manufacturer, and more. For more , please visit bounce around water slide today!
Related Articles –
China commercial grade inflatable water slides, bounce around water slide Manufacturer,
Email this Article to a Friend!
Receive Articles like this one direct to your email box!Subscribe for free today!
Nessun commento:
Posta un commento