Evaluating Advertising Effectiveness

Evaluating advertising effectiveness is important whether you conduct your business on-line or offline. If you’re doing online advertising especially paid for advertising it is essential that you examine your customer behavior and statistics not only to keep your costs reasonable, but also to make certain that your efforts are never wasted on campaigns and keywords, which are simply not working. When looking for marketing performance, there are some aspects of marketing that everyone should keep an eye on:1.) Click-Through Rate (CTR): This is just a calculation of the number of people who saw your ad (or viewed your article) and chose to click your link. Even though this can only give you a concept of immediate response (but certainly not the overall response), knowing your click-through rate can help you in evaluating advertising effectiveness allowing you will know your ad or article may require a bit of tweaking to be able to entice more and more people to click the links to your site or offer.2.) Conversion Rate: This is actually the number of individuals that click your ad or click to your site and choose to purchase what you are offering, either directly from you or through your affiliate link.In evaluating marketing performance, this can help you to view how hungry your marketplace is, how effective the sales copy reaches enticing people to buy, how efficiently your internet site is laid out, and a host of other activities. Evaluating marketing performance becomes easier once you know your conversion rate since you know that it is your offer or site (rather than your article or ad) that is helping people decide to buy or otherwise.3.) Relevancy and Quality Score: Although many would say that Google’s quality score evaluation is sometimes unfair, it is necessary that you try your best to obtain a dozen. In evaluating marketing performance, specifically for a Pay per click campaign, you want to be sure that you’re squeeze pages are highly relevant to your ad or article subject.Relevant keyword targets and related squeeze pages lead to high click through and conversions, since they’re highly targeted, which ultimately lead to a better quality score and lower cost-per-click (CPC) rates. Therefore, it is significant in your mind when evaluating marketing performance in any campaign. Ultimately, evaluating advertising effectiveness is an extremely important task for any marketer or campaign manager. While nobody will ever be able to create an ideal marketing campaign, evaluating advertising effectiveness is a good method to keep PPC costs down and obtain probably the most return for the article marketing efforts. Once you evaluate your campaign, you can tweak it so that it becomes a profit-puller for you personally for months (and possibly years) in the future.