One of the key items with regard to making money online is building a list of email addresses of people who have visited your website or somehow shown an interest is something you are offering. It is generally accepted in the industry that each address on your list is worth $1.00 per month. The fact is, there is money in the list.Think about that. If you had a list of 30,000 active email addresses, you have the potential of making an average of $1000 per day just from your list. That kind of income would make it worthwhile, wouldn’t it? This is not beyond your reach. It can be done as an integrated function of your marketing effort.The thing is to start building your list right away. It is essential to try to capture contact information right from the beginning. Anyone who visits should be encouraged to opt-in with their email address and perhaps their name. This provides you with an on-going marketing opportunity unlike any other.Although many people are reluctant to give out their email addresses, you can get around that in various ways. Offering a regular newsletter on the subject that brought them to your site can be enticing to your visitors. You can offer a free report in return for them giving you their information. Be creative. It is well worth the effort to get them on board. Some serious marketers will pay as much as $3.00 if you send them a new subscriber. They know they can get their money back and then some over time.There are a number of email marketing service providers that can assist you in managing and marketing your email list. Many of the more complete packages have a fee associated with them, but there are a host of providers that offer their services for free. AWEBER and GETRESPONSE are two providers that are very popular among internet marketers, but there are many others. Check out the comparison chart at TopTenReviews.com.A good email service provider can help you capture, verify, confirm and market your email list. They provide tools to eliminate duplicates, unsubscribe members when requested, help you avoid being considered spam, and schedule outgoing emails per your marketing plan. They also provide various reports that allow you to track when you mailed, what was delivered, which ones were opened, and how many recipients clicked through to your offer. The statistics you can gather with regard to your mailings can help you improve your results. You can determine what subject lines work best and how best to target your market. Remember, though, that your purpose with email is to build a relationship with your subscribers. If all you ever do in your emails is to try to sell something, your subscribers will eventually unsubscribe. It is important to provide value if you want to build trust. There are so many resources out there that allow you to put together interesting and helpful content that the potential is virtually limitless.The point here is to start immediately, provide value to your subscribers, and find truly worthwhile products to offer them. Do it today! You don’t want to lose a single opportunity.
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