A good number of us are old enough to remember the time when sports betting effectively meant betting on the outcome of a horse or greyhound race. By “outcome”, of course, we simply mean which runner would be the winner, or which would come in placed. It wasn’t by any means unheard of for somebody to place a bet on a football match or an important boxing bout. All the same the poky, smoky street corner bookmaker’s shop was broadly synonymous with racing fairly much to the exclusion of any other sport.
Today the situation is so very much different. Walk past the now more alluring frontage of any bookmaker’s and you will be invited to forecast the score of the next major soccer match and the name of the first player to score a goal. Prices are offered on many sports and “long list” coupons are as freely available for soccer punters as the small slips are for the traditional horse racing enthusiasts. Of course by far the most significant transformation in the culture of betting came with the arrival of the Internet as the means through which we now spend most of our time communicating with the outside world. Not only do all the traditional high street books such as Ladbrokes, Coral, Paddy Power and William Hill all have a major online presence, but they are joined by the large US-facing offshore sportsbooks such as the excellent Pinnacle Sports, and also by some much smaller and more obscure operations whose budgets had never stretched to a chain of high street shops but who all the same are able to manage a functional website. Online sports betting has drastically changed the culture of gambling for all time. Hobbyists and experts alike can now place bets at the click of a button, and where necessary can even lay their selections at online betting exchanges to lock in a guaranteed profit. Not only are there literally hundreds of times more sportsbooks available to the everyday punter now than was the case before the Internet intervened, but the range of sports that are covered has ballooned similarly. Whereas at the old betting shop the focus was largely on horse and greyhound racing with a much smaller emphasis on football odds and perhaps one of two other big sports when a special occasion arose, customers of the online sportsbooks can select between a very substantial array of lines on sports as diverse as soccer, boxing, cricket, polo, rugby, volleyball, motor racing, tennis, darts, pool, snooker and US sports (gridiron, hockey, baseball and basketball), as well as politics, music and film awards and reality TV. Some of the continental books also offer prices on such widely known sports as trotting, bandy and innebandy. Plus only is there such a vast selection of sports from which to choose, but there are also all kinds of options available within each selection. So with a soccer match, to take an example, one can bet not only on the winner of the fixture but also on the number of goals scored, the name of the first scorer, the total number of goals that are scored, the time of the first goal, the total number of corners taken and the number of bookings and sendings off to name but a few. With there being literally tens of thousands of different markets on such a comprehensive range of sports the vast proliferation of odds comparison sites at which users can compare betting odds was always going to be an inevitability. Through interrogating each sport, event and line the customer can very quickly establish which particular book is offering the best betting odds on every occasion.
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