Just a few years ago, business was business and it was not acceptable to mix business and social activities. In 2011 online marketing has changed forever how businesses are run, where they are based and the different business ownership opportunities available to the general public. Social networks have turned small and corporate business principles on their head. Facebook, Twitter, Squidoo and Blogs have created a social network for pleasure. The best part is this form of online marketing has created a new online marketing revolution. This has pushed towards home based business taking on corporate identities.Business is now a social affair. With the increasing number of home based businesses creating personal branding opportunities, marketing is no longer just a call to action. It is a call to action to use a new platform that is available anywhere at anytime. Many household names are adjusting their marketing strategies to include the internet. Through print marketing, PR, advertising campaigns and the like are quickly becoming a thing of the past. Twitter and Facebook have put a face to brands. This has created a new wave of branding which is more personal and not product focused. Conversations online are now about who is doing what, with what product or service. People are looking for the face and personality behind a service or product. Business online is all about engaging with the person and letting them make their decisions based on social interaction. This is all done through the power of the internet and the power of online marketing!It has taken a while for old businesses to find their place in social media online marketing. The rules have changed, attention spans are less, there are millions of messages. Finding a strategy to poke through this ongoing conversation is hard to master. Slowly, corporations and businesses are changing their ways and opening up their business “faults” and letting it all hang out. Privacy can’t be part of the equation, businesses have to be willing to be transparent. Companies must talk about the good and the bad and face the customer music when there is negative publicity. This is very different to the old ‘no comment’ press answer or the ability of executives to hide in their offices and avoid the tough questions. Junior staff is getting the information first as social media specialists and are dealing with the responses well. They are aligning the company policies with a clever and thoughtful answer. They are taking the customer feedback to the strategists to build better companies,…more transparent companies and friendlier companies!As online marketing is changing, home based business operations have increased as people can now hang out a social media consulting sign and help companies and consumers. Best of all they can do this from the comfort of their home. Home based business owners must deal with the speed and diversity of social networks. Business is computer focused and personal use of the social networks has enabled people to become experienced in online marketing strategies. This is primarialy done by reading, watching and participating. One famous online marketer spent 13 hours a day on twitter and grew his business from half a million dollars a year to 30 million dollars a year just by talking to people online, building relationships, and becoming an expert. The key is building online trust. Today he is paid thousands of dollars to speak about his experience, relay his strategies to new businesses hoping to increase their presence online. The goal of these businesses is to gain more profits through customer trust and online reputations.So what is the key to online marketing success in your home based business? Talking, networking, engagement and flat out participation is being used to be found and to eliver their product or services. Using social media networks takes a certain patience to build the trust of potential customers. Networking is now an online process and is done every moment of every day on sites like Facebook and Twitter. Learning online social norms is the key to building your presence, and developing your personal brand in new online markets. Join the conversations and add value. The crowd is big, so it is like joining a party at the largest stadium and seeking out what you need.If you want to continue the luxury of business ownership, whether it be a bricks and mortar business or home based business, the first online marketing rule is; join the conversation. Don’t be left out of the new networking sphere. My last suggestion is to select one, no more than two online social marketing strategies. Chat, listen and watch what is going on so you can slowly join in and build a great home based business through the power of online marketing. All The Best!Visit us online at http://yoursuccessstoryonline.com.
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